No matter the size of your business, outdoor advertising is essential for capturing attention and driving foot traffic. A well-designed, high-quality building sign can make a powerful impression — but it’s not just about having a sign; its design, quality, and placement are key to its effectiveness. At Signs of Significance, we specialize in creating impactful outdoor signage that not only draws attention but also reflects your brand’s unique identity.

How to Create Effective Outdoor Building Signs

Outdoor building signs need to accomplish a number of things for your business. Besides identifying your business location, your outdoor building sign needs to attract new customers who are just passing by. Your sign should strengthen your brand identity so that it acts as a 24/7 advertising tool for your company. The key is knowing what makes outdoor building signs communicate your messaging effectively.

• Colors – When choosing sign colors try to stay with one to three colors that are cohesive with your brand; think Coca-Cola, Home Depot or Starbucks. More than this and your sign can be become a distraction and hard to read. You should consider the buildings overall esthetic and try to design your sign as a complement to the building’s design but, still make sure it garners attention.
• Typography – The lettering you use should be easy to read at a glance. If the sign typography (lettering font style, size, etc. ) is too complex, people passing by won’t be able to read it; however, if it’s too bland, people won’t notice it.
• Placement – You’ll want to place the sign on your building where it will be the most visible to nearby traffic. Be observant of obstructions such as utility poles, landscaping and fencing that could make your sign hard to read. You also want to make sure your signage does not obstruct traffic views as well.
• Material – Depending on your company’s location and building structure, Acrylic Dimensional or Custom Sandblasted Signs may be the best option for your outdoor business signage. For retail businesses with a nighttime presence Custom Channel Letters and Light Box may be a better option. What works best depends on numerous factors but the good thing about outdoor building signs is that there is a large variety of sign materials to choose from including:
  • Aluminum Composite Material Panels with Digital Print Graphics
  • Front Lit Channel Letters
  • Reverse Lit Channel Letters
  • Light Boxes
  • Sandblasted High Density Urethane Panels
  • CNC Routed High Density Urethane Panels
  • CNC Cut Acrylic Dimensional Letters
  • Internally Lit Formed Face Panels
  • Molded Plastic Letters and Logos
  • CNC Cut Metal Dimensional Letters
  • Electronic Message Boards

When planning your business signage, it’s essential to keep local regulations in mind. Most municipalities have specific ordinances that govern the size and placement of outdoor building signs, and many business parks and property management companies enforce additional rules. If you’re leasing your building or office space, verifying signage stipulations with the property owner early in the design process is crucial. Navigating these requirements can feel overwhelming, but at Signs of Significance, we make it easy with our comprehensive sign permit service, helping you ensure compliance and avoid delays.

Signs of Significance For Your Outdoor Building Signs

Signs of Significance has built a reputation as the Atlanta leader for outdoor building signs. Our expert sign specialists can work with your business to design, fabricate and install outdoor building signs using unique lettering, graphics, logos and materials. We will help ensure that your outdoor building signage properly reflects your company’s unique branding and meets all of your signage needs. In addition, our team of experts can work with you to confirm that your signage meets any county ordinances or property management regulations that may be a consideration. If you need exterior building signs, then you should invest in the very best outdoor building signs that you can get in the Metro-Atlanta area by contacting Signs of Significance today.

Voted best sign shop in Roswell, GA five years running because we put our customers first in everything we do.