At its core, commercial building signage lets customers know where to find you. But a well-designed sign can do so much more — it’s an opportunity to make a great first impression, reflect your brand’s identity, and communicate your message effectively.

Designing Signage That Speaks for Your Brand

Your signage is often the first interaction people have with your business, so it’s important to make it count. Here are some key elements of sign design to consider:

• Font: Choose a typeface that’s both easy to read and reflective of your brand’s personality. For instance, playful fonts might suit a toy store, while clean, modern fonts are ideal for professional services. If you’re unsure, start with your logo for inspiration.

• Colors: Stick to your brand’s color palette and ensure strong contrast between text and background for visibility. Remember, colors carry meaning — blue conveys trust, red sparks energy or appetite, and purple evokes luxury.

• Type of Sign: There’s a wide range of signage options to explore, from illuminated channel letter signs to timeless monument signs. If your business operates at night, consider options that light up to stay visible around the clock.

Sharing the Right Information

Your sign isn’t just about looking great — it’s about telling people what you do, even if they’ve never heard of your business before.

• Be Clear: If your business name doesn’t make your services obvious, add a descriptive tagline. For example, “Joe and Sons” might need clarification with “Heating & Cooling Services.”
• Use Visual Hierarchy: Differentiate key elements like your business name and tagline with varied fonts, sizes, or colors to make your message stand out.

Why Choose Signs of Significance?

At Signs of Significance, we specialize in creating custom commercial building signage that’s as unique as your business. Whether you’re starting from scratch or updating an existing sign, we’re here to help you design something that turns heads and communicates your brand’s message clearly.

Let’s make your business stand out! Contact us today to get started on your custom signage.

Voted best sign shop in Roswell, GA five years running because we put our customers first in everything we do.